To promote, develop, improve and encourage tourism, tourist trades and all other means and ways of attracting tourists, travelers and others to Penang in particular, and to Malaysia in general.
To promote and stimulate an interest in Penang among domestic and international tourists by disseminating information in travel brochures, magazines, leaflets and other articles on places of interest to tourist, holiday-makers and others.
To seek, encourage and promote voluntary co-operation and co-ordination in all matters pertaining to publicity on tourism, tourist trades, travels and other related matters.
To guide, advise and assist members in matters pertaining to tourism, tourist trades, exhibitions or travels and other matters within the scope of the objects of the Association.
To guide, advise and assist domestic and international tourists by disseminating information and answering their enquiries.
To advise and assist the Government and other local authorities or bodies in all matters with regard to the promotion and development of tourism, tourist trades and amenities and the publicity thereon.
To promote and foster general welfare of members and to enlist their active co-operation and assistance whenever necessary in carrying out all or any of the objects of the Association.
To hold, organize and conduct meetings, seminars, conferences, exhibitions or lectures on matters and problems in connection with any of the objects of the Association and to participate in all or any such meetings, seminars, conferences, exhibitions or lectures organized by other organizations or Government authorities.
To establish and maintain contact with Tourist Association and similar organizations in Malaysia and Overseas and to subscribe to or become a member or an affiliate of such organizations.